Yet many fashion retailers are now taking action to reduce their carbon footprint in a joint global effort to stamp down this impact. This includes a rising wave of brands who are focused on promoting the sale of used or recycled garments, alongside slow-fashion brands who are producing new products responsibly, engaging also with opportunities for circularity.
Slow-fashion brands encourage life-long purchases through timeless design, good quality products made of durable materials, and sale-free seasonless collections. Supported by greener delivery and return options, these brands offer consumers a more environmentally conscious way of shopping new.
Supporting a Circular Commerce Model
One way that slow and sustainable fashion brands can reduce their environmental footprint further is through embracing circular opportunities. Taking product returns as an example, this could mean making sure that each returned item is assigned a new purpose – not letting anything become waste produce or sent to landfill.
At Cycleon, we support retailers by helping them engage with the circular economy by facilitating a returns flow that includes activities such as product reconditioning, re-routing and recycling. All of which assign a new purpose to each return and keep these products operating within a circular life cycle. Through resale or repurposing, items are not wasted. Within our global network we also offer these services locally, to avoid unnecessary long-haul transportation.
These circular business models, alongside the use of responsible materials, have been highlighted by the likes of McKinsey & Company as a way that brands can decrease their environmental impact.